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Social accountability is one of those phrases that has become quite commonplace in recent years. It broadly refers to what citizens can do to hold their government, the private sector and other key actors to account. For Alpha Ntayomba, a native Tanzanian born in Arusha and currently living in the Morogoro region, social accountability has become his life mission. I met him through CIVICUS, the world’s largest civil society platform. Here he explains how he came to learn about social accountability and why it is so important to him.